Sorento Test DriVR
Special Event Activation
We developed Sorento Test DriVR simulation application to make a test drive inside the exhibition area.
Client : KIA
With 1.5M participants, Istanbul Motorshow is the largest in the Middle East.
For Kia to stand out from the crowd and introduce the new Kia Sorento, we developed a system that would allow delegates to test drive the car in virtual worlds.
Instead of simply adding a Virtual Reality system, we developed the Sorento Test DriVR simulation with integrated accelerator, brake, steering wheel and transmission. When combined with a Virtual Reality headset and several virtual worlds, participants could get the full experience of driving, without leaving the stand.
The virtual worlds included urban, rural and off-road settings. Delegates experienced all the physical features of the new Sorento and test drove it in the most real-like way.
Thousands of visitors experienced the New Sorento in during the 9 day motorshow and with this application, we won 2 awards in Crystal Apple Contest.
- Experience Design
- 3D Environment Design
- 3D Modelling
- OOH Execution
- VR Development
- Simulation development
- Unity 3D
- Oculus Rift DK2
- Electric circuit development & Production
- 3ds Max
- Micro Controller development
- Hydraulics system development