Sorento Test DriVR

Special Event Activation

We developed Sorento Test DriVR simulation application to make a test drive inside the exhibition area.

Client : KIA

With 1.5M participants, Istanbul Motorshow is the largest in the Middle East.

For Kia to stand out from the crowd and introduce the new Kia Sorento, we developed a system that would allow delegates to test drive the car in virtual worlds.

Instead of simply adding a Virtual Reality system, we developed the Sorento Test DriVR simulation with integrated accelerator, brake, steering wheel and transmission. When combined with a Virtual Reality headset and several virtual worlds, participants could get the full experience of driving, without leaving the stand.  

The virtual worlds included urban, rural and off-road settings. Delegates experienced all the physical features of the new Sorento and test drove it in the most real-like way. 

Thousands of visitors experienced the New Sorento in during the 9 day motorshow and with this application, we won 2 awards in Crystal Apple Contest.

Core Services

  • Idea
  • Experience Design
  • 3D Environment Design
  • 3D Modelling
  • OOH Execution
  • VR Development
  • Simulation development

Core Tools

  • Unity 3D
  • Oculus Rift DK2
  • Electric circuit development & Production
  • Sensors
  • 3ds Max
  • Micro Controller development
  • Hydraulics system development